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Establishing a new e-commerce platform in the automotive industry.



Ridebuy is a new e-commerce platform for automotive parts, accessories and related gear. Ridebuy approached us to develop a brand identity that captures their vision as a brand. With the conception of the business, it was important to establish a clear and consistent brand identity that reflected the brand’s values, personality and positioning in the industry.

  • Lack in communication of tenure and experience of the company against industry leaders

  • Unidentifiable corporate branding

  • Unclear brand personality and positioning



Establishing a new e-commerce platform in the automotive industry.
What we did

To establish Ridebuy’s brand personality and identity, we underwent a Brand Workshop with the founders to discover their brand direction for Ridebuy. Customer trust was the priority for the launch of Ridebuy as a new entrant in the e-commerce industry.

What we Did

In order to effectively build trust among its customers, we designed an identity that reflected professionalism and stability. We designed Ridebuy’s logo with a square icon that subtly communicates stability and dependability while forming a lowercase “r” for better brand recall.

Brand Identity
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Inspired by safety street signs, yellow was chosen as the primary brand color for Ridebuy. This unobtrusive color was the ideal option for a professional yet identifiable brand identity.

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Through design consistency, we were able to establish a clear identity for Ridebuy as it launches as a new player in the industry.

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