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rad creatives logo a Manila based branding agency specializing in corporate branding and b2b branding

Fluffy Ground

Brand reintroduction of new generation leaders
Challenges

Hillman Realty Development Corporation offers project management and construction services for private and government projects. Established in 1980, this family corporation started with minimal brand identity and unidentifiable corporate branding. Considering its presence in the industry since the 80's, there is a lack in communication of tenure and experience. 

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  • Lack in communication of tenure and experience of the company against industry leaders

  • Unidentifiable corporate branding

  • Unclear brand personality and positioning

Hillman Realty Development Corporation offers project management and construction services for private and government projects. Established in 1980, this family corporation started with minimal brand identity and unidentifiable corporate branding. Considering its presence in the industry since the 80's, there is a lack in communication of tenure and experience. 

​

  • Lack in communication of tenure and experience of the company against industry leaders

  • Unidentifiable corporate branding

  • Unclear brand personality and positioning

What we did

With a new generation of leaders managing the family corporation, we leveraged the company's youth in creating an identity that is fresh and modern.

What we did

With a new generation of leaders managing the family corporation, we leveraged the company's youth in creating an identity that is fresh and modern.

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