Tiffany Blooms' rebranding goal was to communicate a brand focused on community, people and relationships. We designed a brand that is fun, vibrant and approachable to differentiate itself from other plant retailers.
Its old logo, a "tb" made of branches, was simplified to make it more identifiable and easier to remember. Retaining the overall concept of the logo was essential to make it recognizable to their current customers. A bold pink color was chosen in order to stand out in lush green spaces.
LOGO DESIGN | BRAND IDENTITY DESIGN