Coaching and Consultancy
DeltaJoy is a group composed of coaches who seek to cultivate change by creating a safe space for your personal transformation and well-being.
In the first few months of its launch, DeltaJoy had struggles with positioning themselves as a coaching group. The idea of coaching was still new and intimidating to the local market.
LOGO DESIGN | BRAND IDENTITY DESIGN
DeltaJoy’s previous aesthetic reminded people of the corporate world and
was too stiff for its millennial target market.
Our design solution was to create an identity that was young and trendy while keeping the
brand’s credibility. The use of vibrant gradients, fluid shapes and realistic candid photos, communicated a fun and approachable image for DeltaJoy.